Small business owners need to nail their value proposition before they can start growing and marketing their business, according to long-time marketer and Sydney Small Business Centre founder Amanda Falconer.
A VP better know as a value proposition is the bedrock of your entire marketing strategy, which is why it’s essential to spend the time absolutely nailing it, she says.
One of the main reasons why many small businesses fail in the early stages is because they fail to distinguish themselves from their competition by not having a rock-solid value proposition.
Writing a value proposition for a business comes from examining its capabilities and needs, and then determining the unique value the business provides to consumers and how it aligns with the needs of the target market.
Having a solid value proposition in place sets the foundation for all the activities of a business, and is essential for sales, marketing and advertising.
The value proposition isn’t something you’ll ever use outside your business, but it is the basis of everything you will say, says Falconer.
After seeing many small businesses fail because they didn’t have a solid marketing strategy, Falconer founded the Sydney Small Business Centre in September 2010. The Centre is both a learning centre, helping SMEs grow by coaching business owners to become great business managers, as well as their outsourced marketing manager.
To help small business owners determine what makes their business valuable, as well as their marketing strategy, the Sydney Small Business Centre runs public marketing intensive workshops.
Fellow participant and owner of Thoughtful Content Denese Bottrell says, I left
with more than a list of ideas; I left with a clear business plan and a road map for making it happen. There is no way I could have received this level of attention or results from an agency or consultant.
This will be the second small business marketing intensive workshop held by the Sydney Small Business Centre. The first workshop was an enormous success, with the nine participants all walking away with actionable business plans they could start on tomorrow.
Part of the workshop includes a follow-up call to ensure business owners stay on track and help with any further questions that arise as plans are put into action. It also gives them their first deadline, says Falconer. We schedule that because so often people leave seminars all enthused, and then three months down the track have done nothing.
The next Small Business Marketing Intensive will be held at the Sydney Small Business Centre on July 7 and 8, 2011. Small business owners interested in taking up this unmissable opportunity can contact the Sydney Small Business Centre on (02) 8203 2715 for more information or enroll in the course on the Sydney Small Business Centre website www.sydneysmallbusinesscentre.com
Small Business Marketing Intensive
Where: Sydney Small Business Centre, 1 Layton Street, Camperdown
Date: July 7 & 8
Time: 8:30am 5pm
Find out more at: www.sydneysmallbusinesscentre.com
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