The Important Values For E-business

E-business competition should be returned to the nature of business competition. Essentially e-commerce isn’t a marketing measure, but to achieve industrial chain’s upgrade through internet, which demands the entire industrial pattern to reengineer and innovate in order to produce sufficient value and shape the continuous profit pattern. The aforementioned is the standpoint of ALIBABA chief strategy officer, and to cold winter e-businesses, it has increasingly reference value .
Consistently with a low profile, SKOMART has kept on moving forward unhurriedly in this e-business cold winter. SKOMART not only leads all the way in market presence, but also takes over TOP1 sales location in all kinds of big platforms of gym shoes, which enables AKMART to be the leader in reality as well as in name. By virtue of its forceful power and pragmatic reputation, it achieved Adidas’ favor, and became the first Adidas accredited B2C e-commerce in China. SKOMART pioneer deems it like this: being an online footwear retailers, the status of SKOMART is an internet regular chain shop selling authentic discount shoes of multiple brands, so what we do more is to think over selling shoes according to retailers perspective.
His positioning cognition to SKOMART, to some degree could be considered as the intrinsic annotation to e-commerce. No matter e-business as a new channel or a new displayed way, it still needs to follow general commercial essence. Running e-business also needs to follow value of differentiation and should pay attention to brand remodeling, products, service, user experience, supply chain, market segment and so on, which are basic skills that any commercial enterprise must do.
But, in fact, the development pattern of many e-business enterprises are too far away from general commercial essence. Except for ads being pushed higher, most electronic traders fascinated with fast horse race enclosure, and didn’t realize that after money burning investment, there is little precipitated core competitive ability, so this can’t spawn their own hematopoietic system. Once the wind cast can’t provide blood transfusion, or the capital chain is tightened, it may get into trouble immediately. Some insiders evaluate like this: “everybody tries very hard to expend and develop, burning money for advertising, high-paying for excavating, fighting for prices, and they don’t focus on basic skills, so the health index of the whole industry is worried about”.
Maybe the experiences of foreign mature electronic traders could highly support the viewpoint of e-business essence. What they did most is to concentrate a large proportion of their energy on user experience and product line richness. Amazon’s net profit has been increase 40% a year in nearly three years, which became the benchmark of the industry. When talking about the secret of Amazon’s success, the founder of Amazon said that “customer highest, pursuing innovation, striving for logistics”. According to the report, 28% of Amazon’s operating costs have been used for technological development every ear. They improve user experience continually through the collection of comprehensive products’ data and users’ using custom data, at the same time also pay attention to saving cost, and this seems to be the secret of Amazon’s success.