OCBC customers now have the advantage of being able to manage their finances through a mobile device, whether an iPhone, iPad, or any number of Android devices currently available. By embracing the mobile market OCBC has moved toward supporting those customers whose smartphones have become one of their most prized possessions, their preferred method of communication in nearly every situation.
The move is a strategically important one, given the explosive growth experienced by the mobile market in recent years, which is only likely to continue given the adoption rates and progressively cheaper options available to consumers. While it is unlikely smartphones will ever entirely eclipse ordinary mobile phones, it does seem possible that they will be able to become more popular than their older, less capable predecessors, and OCBC has recognized the importance of catering to this type of a market by introducing its internet banking mobile app to accommodate these clients.
The tablet space is likely to become a fairly significant market as well, though without necessarily matching the omnipresence of the smartphones, as they will likely remain optional or supplementary devices for consumers until the capabilities of a tablet become enough to match a laptop that they serve as a replacement altogether. Still, many software developers and website owners have realized that the browser experience both smartphones and tablet devices can be streamlined with an app, which requires only a single touch to launch, as opposed to typing a URL into a browser or clicking on a bookmark. Even something as simple as being able to click on the icon is enough to lead customers to adopt such a program, on top of the fact that a mobile app such as that for OCBC internet banking can be optimized for screen size and shape, resolution, and touch inputs, more often than not making it faster and more convenient than websites designed for mouse and keyboard inputs. This also opens the future possibility of fingerprint recognition for security purposes, perhaps a long way into the future, but nonetheless an option giving the touch sensitivity of tablet devices.
Though it is unlikely customers will switch banks simply because one bank offers a mobile app and another does not, it is likely that clients using OCBC online banking apps, or equivalent offers from others, will have a slightly more positive overall experience as a bank customer, which can have significant business impacts if considered as part of an overall strategy. Banks have quickly realized that catering to the customers in this manner is merely an additional means of client support, which enables greater customer satisfaction, loyalty, and business.
Another advantage of offering OCBC mobile internet banking is the increased security that smartphones have thus far had; the iPhone, for example, requires Apple scrutiny over every app being developed for the platform, and thus a piece of software is far less likely to have any sort of virus, keylogging software or other malicious code. While Android remains an open platform, certain mobile devices will likely have this sort of security built in, making the smartphone a safer means of online banking access than a typical computer, especially one accessed publicly.
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